19 January 2008

The Nerve!

I'm having very mixed feelings right now.

As most of you know, I have been a devout propagandist for Stonewall's Jerquee since day one. You could say I am obsessed with the stuff. [Just finished off two packs while I was thinking of what to type in that last sentence.]

Well, what do you know... Stonewalls goes and redesigns their packaging. And they don't even bother to ask me what I think!

You'll notice on the right, here (in my left hand) the red package that screams: "Jerky Substitute!"

But what's that in my right hand? "The Tasty Vegetarian Snack"?

It's bad enough they go with the wimpy orange-fade background. But to change the slogan from "The Incredible, Animal-free, All Natural Jerky Substitute" to "The Tasty Vegetarian Snack"?

Pretzels are a "tasty vegetarian snack". Stonewall's Jerquee is supposed to fill a jerky-shaped void in your life. I don't know what to make of this. How will I go on?

I can't go on eating jerky substitute. I'll go on eating jerky substitute.

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