CNN Breaking News: Whole Foods is Pricey

CNN has once again broken a major story: Whole Foods is expensive.

The article states that the market for 'green' items may have peaked. A combination of high prices and healthy (?) skepticism is turning American consumers away from organic grocers like the aforementioned Whole Foods.

And now, only 45% of consumers think that organic food is "good for them".

I guess Whole Foods forgot to buy ad space on CNN this month.

As all of us who shop organic know by now, Whole Foods is a behemoth evil chain capitalizing on the expendable dollars of hipsters and yuppies (and the poor folks who have no other nearby option for buying organic). Savvy organic buyers have long ago moved on to smaller organic grocers, farmers markets, and the Internet. The idea that because a gallon of milk at Whole Foods runs $7.00, the American consumer won't buy organic milk is like saying that because a Cadillac costs $60K, American consumers won't buy cars.

If folks are concerned about the high price of organic items, then do the responsible thing: buy them. It's a basic law of economics: the more people buy something, the lower the price will go. Local organic grocers have no interest in ripping people off. That's an easy way to go out of business. If organic grocers could sell their products for less, they would. But the demand has to be there.

If consumers would insist on organic goods and refrain from shopping at the local Safeway or Super Fresh or Food Lion or Wal Mart or whatever your local corporate mega-grocer happens to be, then the price would even out.

Don't let the dupes at CNN -- America's greatest source for selective reporting -- tell you otherwise.